The company, who is one of the leading players in plastics industry and achieved successful growth in past years with its investments on production and distribution facilities, has started to experience a slowdown in reaching its business targets. The company started to seek for a solution to review and revitalize all major functions of the company to reach its vision of becoming a global leader in the industry. The company started to work with Orbis consultants and decided to participate in Turquality program to identify critical processes in corporate governance, to improve these processes and to ensure continuity of corporate development as part of its culture.
Our first step of was to review the positioning of the brand as well as the brand's vision, mission and main strategies as a part of the Turquality program. After clearly defining the company’s OSGMs (business objectives, core strategy, goals and measures), we developed the core BSC (balanced scorecard) for the company. After 1-to-1 meetings with business units and workshops with company’s key decision makers, we created Department BSCs for all functions and business units.
In parallel we conducted an evaluation across all functions and business units of the company using Orbis Assessment of Excellence for Turquality (AET). The functions and business units covered can be listed as:
Marketing, Customer and Trade Management
Supply Chain Management
Product Design and R&D
Human Resources Management
Information System Management
Despite the company's size, sector expertise, process discipline, and market knowledge, we identified many areas to be enhanced, restructured or developed from scratch to ensure the company’s healthy corporate development.
As a result of Orbis AET tool reviews, we ended up in more than 30 projects, delivered project cards and prioritized these projects in the Brand Development Roadmap. Some of the key projects identified to ensure company’s healthy corporate development were:
Segmentation and Segment Management
Insight Driven Innovation Management
Market Research and Brand Performance System
Performance Management System
Supply Chain Analytics
3-Phased IoT and Industry 4.0 Project
Stock Optimization System
As a result of the preliminary review of the company followed by the final assessment of the 5-year Strategic Development Plan, the company is accepted in the Turquality program with one of the highest scores achieved in the recent years.
We also implemented Turquality Allowance Application Guideline (TAAG) and Turquality Allowance Tracking System (TATS) for the company and trained the staff in order to ensure complete and in time progress of allowance payments.