In today’s challenging competitive landscape without boundaries, growing companies must build a development plan for their corporate brand development. TURQUALITY Program is World's first government supported branding program. TURQUALITY Program aims to create world brands through a systematic methodology created by examining global benchmark companies in key sectors. Orbis helps its clients to be accepted in TURQUALITY program by determining the gaps in critical processes within context of corporate management and brand development, improve these processes and sustain brand development by making such advancements an integral part of the corporate culture. Orbis TURQUALITY Program covers ten development areas.